Automotive SEO

Jimmy Vee and Travis Miller Keynote Presentation

The 2011 Automotive Marketing Boot Camp welcomes Jimmy Vee and Travis Miller on Monday morning April 18th as Keynote Presenters in Orlando. The Boot Camp has attracted the automotive industry's top experts, educators and speakers.  For Automotive SEO, the Boot Camp has attracted industry veterans JD Rucker, Brian Pasch, and Ananth Godavari.

The energy, passion, and vision of Jimmy Vee and Travis Miller for car dealer success will perfectly compliment the hands on skills training that will be provided at the Boot Camp.

Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers, authors of the best selling book Gravitational Marketing: The Science of Attracting Customers and the founders of the Rich Dealers Institute. Jim and Travis have been helping dealers attract customers, drive traffic and increase sales for over a decade.

In 2004 they created the Rich Dealers Institute for busy dealers who want to stand out and sell more without spending more. It is the place for fun and profit in the car business. Collectively their campaigns have directly resulted in the sale of over 2 million vehicles.

Every month they create record shattering automotive promotions and bring together some of the brightest and most successful dealers, authors, entrepreneurs and business people to participate in fun and insanely profitable think-tank, mastermind environments.

Jim and Travis have spoken all around the world about their special brand of customer attraction and have been featured in Entrepreneur Magazine, Investor’s Business Daily, Ripley’s Believe It Or Not, Forbes.com, CNBC, Fox Business, Advertising Age, Direct Marketing News, Businessweek, Brandweek, top automotive industry publications, leading marketing industry newsletters and hundreds of radio stations and newspapers around the country.

Order Gravitational Marketing

If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

2011 Automotive Marketing Keynote Address

The Keynote Address is scheduled for 8:00 am on Monday April 18th and will be live broadcast on www.DrivingSalesTV.com to a worldwide audience.

DrivingSales.com is the largest social network for the Automotive industry. Forward thinking car dealers who would like to attend the 2011 Automotive Marketing Boot Camp can register online by visiting: http://www.automotivemarketingbootcamp.com/paypal/

At this year’s 2011 Digital Marketing Boot Camp in Orlando, progressive car dealers will learn proven techniques that you can initiate at your own dealership the moment you return home.

The Boot Camp runs April 16-18th, just prior to the 10th Digital Dealer Conference. We encourage you to attend both events! 

You can view the Boot Camp schedule at http://www.automotivemarketingbootcamp.com

The Automotive Video SEO methods I will share will help propel your dealership to the top of Goggle’s page rankings regardless of the size of your store or brand. Here is an example of some of the powerful SEO strategies that I will be sharing with you.

One of the biggest digital marketing struggles that dealers face is establishing consistent long term Google page one search results.

We all know that there is no one silver bullet solution to Google Page One Management (GPOM), it takes a broad strategy to compete and stay atop the fold, not to mention drawing the consumers eyes to your page links.

What is even more challenging is conquest. To have your customers find you, when they are researching your competition is the holy grail of SEO.

Automotive Video SEO Workshop

In addition to many other tools that will help you to secure top page rankings, I will show you how to utilize what I find to be one of the most effective, video (VSEO). Video offers the search engines rich and relevant content that can easily be displayed and provides the consumer with information in one the most popular mediums available. When deployed properly, video not only achieves extremely fast SEO results, but has incredible longevity at the top of page rankings.

In Figure 1 below you see videos for our Nissan store in Naples, Florida that were used to conquest page one results for a Kia dealer located in Cape Coral. Note the videos were uploaded on January 7, 2011. These videos, in addition to the blog post and press release seen below captured the top three SERP’s for a competing dealer and manufacturer in just a matter of a few weeks.

As I mentioned before Video offers longevity. In figure 2 you’ll see a conquest video that was uploaded in September 2009 that is still in a top SERP for a Toyota dealer in Fort Myers, Fl. (note the Toyota dealer even has the city in their name)

These are two examples of how video when properly used can be an extremely effective tool in capturing Google Page One Search Results for your dealership. I am thrilled to have the opportunity to share these powerful tools with our 2011 Automotive Marketing Boot Camp members and look forward to seeing you all there.

Join up soon, before your competition gets your seat! 

You can register for the Boot Camp at http://www.automotivemarketingbootcamp.com

See You in Orlando!

Rob Fontano

Dealerskins, years ago changed the face of automotive website design with full Flash based technology.  Dealers flocked to the new automotive website platform because their websites were more "alive" than their static brethren.

The excitement eventually faded when dealers realized that 100% flash website were not indexing properly in organic search results.  As a side note, the new Dealerskins platform, which will be released this year looks very promising!

Since that realization, website platform providers have moved away from heavy use of Adobe Flash technology in favor of other solutions.

At the recent NADA Convention, website providers revealed some very "flashy" web and mobile designs that might scare dealers at first glance.

The good news is that today's "flashy" effects are not the old school Flash coding but rather HTML5 code. 

This will becoming a standard in the years ahead so if you are in the market for a new platforms, keep reading.

HTML5 Will Pizzaz and Cross Platform Compatibility

HTML5 seeks to clarify web coding standards and document all the "tricks" that were once undocumented. By clarifying specifics — especially in error handling — HTML5 stands to open the doors for much more efficient and effective JavaScript, heralding a new era for robust interactivity with dynamic interfaces and rich user experiences that would be too heavy and difficult, or impossible, to implement in XHTML or HTML4.

As some of the largest website providers retool their website technology for release in 2011 (Cobalt/ADP, TK Carsites, Reynolds, etc.) you will see some solutions include the graphical energy that HTML5 can deliver.

This is very important for applications or websites that are viewed on iPads and iPhone. Currently Apple does NOT support Adobe Flash technology so HTML5 is the way of the future.

So when you get your next demo from your website provider, ask them about their plans to integrate HTML5 coding on their websites to achieve stunning graphics and transitions once reserved only for Adobe Flash. HTML5 compliant websites will be more cross-platform compatible as well.